From talking toasters to intelligent sequins: How tomorrow’s customers will interact with their world
The way consumers engage with technology is becoming increasingly complex, while the number of devices they use to communicate is growing exponentially. Vast pools of personalised data, increased tracking via the IoT, the explosion in ‘intelligent’ diagnostics, and the expanding use of realistic humanoid avatars and agents – often embedded in the most mundane household objects – all offer to optimise the customer experience. Nicola will share some of the latest technologies and AI concepts that could soon be persuading consumers to buy products, love brands and tell their friends.
Nicola is intrigued by authentic communication in digital spaces and how innovative technologies can enhance our lives. As a researcher and lateral futurologist she explores the use of augmented reality in customer engagement. Before launching her virtual change management consultancy, Nicola worked on installing large information systems in FTSE100 global companies, as a researcher on the Tomorrow’s Company Inquiry team at the Royal Society for the encouragement of Arts, Manufacturers and Commerce. She is a member of the British Computer Society, the Association for Business Psychology and the IFIP 9.5 Working Group on Virtuality and Society.